The Best of the Best -
Burton's story...

Our Challenge - Make Burton
the best choice for Ophthalmologist
- The Best of The Best -
No Exceptions and No Excuses.

Our Action Plan - We surveyed one hundred and fifty Ophthalmologists and listened to what you had to say about Burton, our competitors, and what they want in an equipment manufacturer. Then we went to work.

That was four years ago, and today the results are evident throughout our company. On the front line, you'll see and feel a difference with Burton - from the warm and familiar greeting, to immediately being connected with a sales or service professional, who first listens, then provides professional solutions and suggestions you can depend on.

Behind the front line are breakthrough engineers and progressive, worldwide manufacturing partners who are passionate about creating fresh and innovative products. When they're not developing cutting edge technology, they can be found stripping down and evaluating the competitor's equipment - just to make sure they're ahead of the game. Their satisfaction comes from building superior performing equipment, and then listening to Ophthalmologists tells them how amazed they are with the
performance and design of their new equipment.

Talk about service, our Burton Service Center has serviced and reconditioned more than 40,000 instruments since 1947. In the craft of maintaining, and rebuilding equipment, our technicians have the experience and expertise to do the job right. Unprecedented in the repair business, we offer a money-back guarantee on all of our service work.
Is your challenge to provide the best eye care possible for your patients? Move into your Action Plan, and call Burton today. We are ready to help you be the best eye care provider you can be.

Peter Venter
President

Superior Technology
Our engineers have spent countless hours evaluating the competition and surveying eye care professionals, giving us the knowledge required to build the industry's best technology. That's just the beginning, for we are passionate about building and delivering the most reliable, easy-to-use ophthalmic equipment in the industry - equipment that will stand up to the greatest challenges, day-after-day, year-after-year....no exceptions, no excuses. Rest assured, before our products go to market, they have been tested and re-tested, time and time again in our labs and also in real-world practice sites. We're proud to share that when compared to other brands Burton and Velo have by far the best optical, software, electronic and ergonomic designs in the industry....and are without a doubt the best choice in ophthalmic technology.

Professional Advice & Consultation -- Before You Buy
Our team of experience professionals will assist you throughout the sales process. We take our timeas we carefully listen to and evaluate your practice and technology needs. We then consider and share various equipment solutions, and find on which best suites your needs. You can rest assured that with Burton, each of you needs and all of your questions will be addressed by a friendly and experienced professional -- before you buy.

Affordability
Our engineers partner with highly-specialized teams throughout the world to bring you not only the best quality, but also the most cost-effective devices for eye care professionals. We ask you to compare Burton, feature-by-feature, head-to-head with the competition - then we ask you to compare price and choose the best value for your hard-earned investment. We've done our homework, and built best quality devices, while maintaining cost-effectiveness. It's something we're very proud of, and we hope you'll recognize us first for quality, then for cost-effectiveness.

Financing
Plus, once we've evaluated your equipment needs, our experienced and professional consultants will help you finance your new equipment through various cash-flow and tax saving finance options. Our new software programs and electronic processing have greatly streamlined the entire finance process, helping make your choice fast and easy.

Expert Installation and Set-Up
Being an industry leader since 1947, we have both the knowledge and expertise to insure your equipment is delivered and installed just the way you want it, no matter where you're located. We guarantee that you'll be 100% satisfied with our installation process.